Let me start out by saying that we are ALL gifted and talented. Our differences are in the actions we take to exercise and practice these gifts and abilities. For some of us, this has become a lifestyle of multitasking, and being willing to serve others, and support causes that are important to us; And doing so, over and over. We all have the ability to dream and to imagine and to use our imaginations to be creative, and to express our creativity in ways that produce good results for ourselves and others. For those of us who use our various natural and spiritual gifts on a regular basis, we tend to wear multiple hats in our professions, and support important causes, through ministry, and in life. It almost becomes second nature. I believe that it's important for us to be able to develop what's in our hearts in a way that is truly authentic.
Authentic Branding in Entrepreneurship
Because wearing multiple hats in life isn't easy, I lead, coach, and help develop bi-vocational and co-vocational individuals to use their multiple gifts and abilities as a platform to create and/or deliver products and services to their communities that produce financial freedom and supports their passion(s) in life, through entrepreneurship. This gives them the ability to be more well-rounded in their approach to representing and supporting the causes that are most important to them. This integrated approach to living a more fully expressive, immersive, and sustainable life reflects their authenticity and multifaceted purpose. This is what constitutes an authentic brand.
My Brand Development Services
For most of my professional life, I have had a dual existence as a Technical IT professional and a Minister. In previous years, I considered myself bi-vocational, meaning "holding down two jobs at the same time", because each of these two very important parts of my life was separate. As exhausting as it was, managing my time across dual parts of my life, and trying to balance the responsibilities of both work and ministry, I thought that this was just the way that it was for multifaceted people like me, who are called to both ministry and the marketplace. Now I realize that there is a better approach to making a living and serving those that I'm called to serve.
A Co-vocation is an integrated approach to caring for oneself and serving others; a concept that acknowledges that a person's callings are not separate, but instead, intertwined. It's about aligning one's life to support oneself and their family, while also engaging in God's mission, whatever that mission is. This is why I've developed The Social Sync brand. Social Sync is an organization of products and services for multifaceted/ multi-gifted people who desire a more holistic way of approaching how they represent their profession and their passion(s) in life through digital marketing.
For more information about me and how you can benefit from our service, sign up for a free Social Sync Engage membership to connect with entrepreneurial professionals like you.
Jul 10
2 min read
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